Well last year I was able to design my first billboard. I am an animator for the most part, so I had never been asked to do this type of thing before. We needed to promote our morning shows and corporate gave the thumbs up for billboards. It is pretty expensive to these things and our company doesn’t think it is worth the money most of the time. This year they did, so I designed a couple focusing on our traffic reporters/real SAPD officers, and one focusing on our anchors.

In the end the traffic ones didn’t make it. The SAPD thought it wasn’t in their interests to appear to be promoting a specific news outlet or promoting the fame of 2 of its officers. The GMSA anchor one did make it, and it sat above the highways around town for a few months. In retrospect I should have taken a photo of the actual billboards just for fun. Let’s just say it is weird to see something you did printed up so huge.

Working the high resolution files for this was a painful task. Everything I did in photoshop was tedious. Just opening the file took 5-10 minutes. Also since we were spending so much money I had all of the bosses staring over my shoulder. I am glad I got to do this at least once though.